12 2 / 2014

With links to six articles from the GV Library, advice on how to listen to customers, from John Zeratsky of the Google Ventures Design Team….

10 2 / 2014

Using stories to learn…
You set the context, but then let the customer do most of the talking… every customer interaction (interview, tech support, feature request, etc.) turns into an opportunity for learning.
This (and more ) from “The Achilles Heel of Customer Development,” by Ash Maurya.

Using stories to learn…

You set the context, but then let the customer do most of the talking… every customer interaction (interview, tech support, feature request, etc.) turns into an opportunity for learning.

This (and more ) from “The Achilles Heel of Customer Development,” by Ash Maurya.

03 2 / 2014

Click HERE to read “Seeing the Elephant: Defragmenting User Research,” by Lou Rosenfeld. Published August 27, 2013 in A List Apart.

Click HERE to read “Seeing the Elephant: Defragmenting User Research,” by Lou Rosenfeld. Published August 27, 2013 in A List Apart.

23 10 / 2013

Don’t Just Sell Products, Sell The Experience
Click through the title to read five paragraphs (including two inspiring examples) written by Hiroshi Mikitani.
The author is CEO of the largest online shopping mall in the world.

Don’t Just Sell Products,
Sell The Experience

Click through the title to read five paragraphs (including two inspiring examples) written by Hiroshi Mikitani.

The author is CEO of the largest online shopping mall in the world.

03 8 / 2013

At the Luma Institute, innovation always begins with ethnographic research.

22 5 / 2013


The best product designers practice story-centered design. They begin by crafting stories that show how customers interact with a product, and only after they’ve accomplished that do they design screens as a way to tell that story of interaction.

From “Why good storytelling helps you design great products,” written for GigaOm by Braden Kowitz from Google Ventures. Click on the storyboard above to read the entire post.

The best product designers practice story-centered design. They begin by crafting stories that show how customers interact with a product, and only after they’ve accomplished that do they design screens as a way to tell that story of interaction.

From “Why good storytelling helps you design great products,” written for GigaOm by Braden Kowitz from Google Ventures. Click on the storyboard above to read the entire post.

20 5 / 2013

Click through the infographic to read about how Cisco is connecting Canadians to “the internet of everything.”

Click through the infographic to read about how Cisco is connecting Canadians to “the internet of everything.”

14 5 / 2013

17 4 / 2013

There’s a particular type of traveler that many of us know: the tourist who never strays from the well-worn path of landmarks and tourist traps, who only sees the side of another culture that has been handpicked for people like him, and returns home with a very predictable—and incomplete—experience. Then there are those who like to explore, to get lost on purpose and let the unexpected find them. Unlike the first form of travel, those who allow themselves to get lost in the new environment have fewer guarantees and a greater risk of disappointment (and mugging), but there is also an infinitely greater chance of new and unique experiences that will prompt new ideas and points of view.

Just as travelers can easily fall into tourist traps in the name of efficiency and expectations, even the most highly trained and skilled ethnographic researchers can get bogged down through rote practice…

But there’s a better way…

To read more, click through the title above.

From HIDDEN IN PLAIN SIGHT: How To Create Extraordinary Products for Tomorrow’s Customers by the legendary design researcher Jan Chipchase. Excerpted by Fast CoDesign, April 15 2013.

09 4 / 2013

Get Paid or Get Pivoting…

Advice from Alex Cohen (and inspiration from Ben Affleck).

08 4 / 2013

Deck of 19 beautiful slides…

Produced by AIGA and developed in partnership with Cheskin.

01 4 / 2013

"Allows user to take easy, hands-free photos at any time by just screaming as loud as possible"

29 3 / 2013

One minute video introducing Funky Projects, a very smart consultancy with a focus on service and product design through strategic creativity.

At Funky Projects, empathic and active research (aka ethnography) is key.

28 3 / 2013

Click through to watch TechCruch TV on Tony Hsieh’s Downtown Project.

27 3 / 2013

A Data Scientist’s Real Job: Storytelling

Data scientists want to believe that data has all the answers. But the most important part of our job is qualitative: asking questions, creating directives from our data, and telling its story.

Click through the image to read the article by Jeff Bladt and Bob Filbin.HBR Blog NetworkMarch 27, 2013

A Data Scientist’s Real Job: Storytelling

Data scientists want to believe that data has all the answers. But the most important part of our job is qualitative: asking questions, creating directives from our data, and telling its story.

Click through the image to read the article by Jeff Bladt and Bob Filbin.
HBR Blog Network
March 27, 2013